Exploitative Advertising

3 Nov
Sexualization of women makes fantastic advertising.

Because, you know, Mystique from the live-action X-men films wasn't sexual enough.

Screen capture of an advertisement for a MMORPG at warofdragons.com, picturing a thin, white, blond woman in a sexually suggestive pose. Bare-breasted except for something I know only to describe as gold-plated nipple shields conforming to the shape of the lower half of the breast (and which, based on my understanding of the human form, wouldn’t actually cover the nipples – yay Photoshop?), she also displays what appears to be a henna tattoo on the remainder of her torso, Celtic knot-style and suggestively pointing towards her groin. The groin itself is covered loosely by a cloth.

I’m not sure how this ad could be seen as anything other than exploitative. Using a sexual image of a woman to gain pageviews and site usage strikes me as really despicable, and I’m very much disappointed with the site that is being paid for displaying the ad. I’m not linking the site (I do my damnedest to avoid ever giving them pageviews and linkbacks – not exclusively for this ad, mind you), but it should be stated that this ad is being displayed on a large feminist blog. Isn’t feminism the movement that usually opposes objectification of women? And now our sites are being colonized by this sexist advertising, using women like a fisher uses bait. I don’t know [site’s] ad policy, but I think it’s fair to say that it needs a rather significant revision – why isn’t there some oversight to ensure that their readers aren’t subjected to images reminiscent of the chain-mail bikini?

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One Response to “Exploitative Advertising”

  1. A friend April 4, 2010 at 7:23 pm #

    http://yfrog.com/0llookyxp

    both links go to the same pic. you’ll love it

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